Africell Honors Loyal Customer with Gold in “Old is Gold” Promotion |

By Foday Moriba Conteh

In an atmosphere filled with celebration, Sahr Komba Sheku Ngaujah was named the latest grand winner in Africell Sierra Leone’s “Old is Gold” promotion. Overwhelmed with joy, he was awarded a Valcambi Suisse gold bar worth over forty-six million new Leones. Expressing his excitement, he shared, “I’ve been with Africell since two years after it started in Sierra Leone. My SIM card is older than my first daughter. Even after losing it twice, I made sure to replace it because that number is special to me.”

He encouraged fellow Africell subscribers with older SIM cards to reactivate their numbers, pointing out that more rewards await loyal customers in the promotion.

Speaking at the event, Africell’s Assistant Media Manager, Abdul Aziz Kamara, reaffirmed the company’s dedication to rewarding customer loyalty. “The ‘Old is Gold’ promotion is part of our effort to encourage long-standing subscribers to reactivate their old SIM cards. It also serves as a prelude to Africell’s upcoming celebration of twenty years in Sierra Leone,” Abdul Aziz remarked.

He further highlighted the importance of Africell’s promotional initiatives, stressing that the company considers its subscribers as family and is committed to giving back to those who have remained loyal over the years. He urged all subscribers to easily reactivate their old SIM cards by simply inserting them into any phone or visiting an Africell point of sale (POS) nationwide.

In a separate ceremony, Africell also awarded fifteen thousand new Leones to Abu Bakarr Bah, the monthly winner of the “Win Korpor” promotion. Having been an Africell subscriber for sixteen years, he expressed his delight, stating, “I’ve never won anything before, but I stayed loyal and now I’ve finally been rewarded.”

He also warned potential winners to be wary of scammers who might try to exploit those participating in Africell’s various promotions.